If you wonder where you need to focus next on your website, it will be a mobile-friendly website design and a better user experience. According to the following Google Algorithm update come May 2021, your website needs to be a responsive design that allows customers to access your website from their mobile phone. Furthermore, the user experience needs to be on par with making your website design layout more accessible to the user.
At Orange Coast Websites, we stay on top of the changing search engine results from trends to changes. We find it imperative to ensure our customers are always ahead of the curve and remain in good standing with Google and other like-search engines. Let’s review how you can get your Orange County small business website ready for the new Google Algorithm update.
How to Make Your Website More User Friendly
Now that you are aware of the mobile-friendly factor that Google plans to take in effect in May 2021, you need to reach out directly to your website provider. However, any professional website vendor will reach out to you and let you know of the upcoming changes to ensure that your website continues with no search engine ranking page (SERPS) interruptions.
Not only is it the way your web design is seen and on what devices, but the experience of the user as well. Your website’s UX design can make or break a lead generation. Thus, whether Google was adding this new update or not, you should be updating your website. With that said, here is how you can make your user experience more pleasurable and likable by visitors and Google alike.
- Eye-catching design
- Use psychology for color options and patterns
- Improve navigation by including tabs at the top of the web page
- Simplify your website
- Ensure that white spaces (dead space) are enriched with relatable content
- Have your contact page, about us, and services easily accessible
- Do not overstuff your web pages with keywords at the bottom of your web page or within the content.
When Does a Potential Buyer Choose to Click Off a Website?
As an online customer, you know that it takes roughly ten to fifteen seconds of looking or using a web page before you will either click off or continue using. Thus, as a small business owner in Orange County, you need to be as hyper-vigilant about your website’s web design. Think like the customer and improve the overall aspect of its design.
How Google Plans on Measuring Your Mobile-Friendly Website and User Experience?
Never think to dismiss a Google Algorithm update; their announcements do not go without actions and consequences. Therefore, your small business website needs to understand how Google plans to measure your mobile-friendly website design and user experience.
You may have heard of Core Web Vitals, a supplement establishment that Google rolled out last year. Either way, its purpose is to measure page speed and responsiveness within the first ten to fifteen seconds a user spends on your website. With the new Google update, they plan on expanding on the Core Web Vitals by further measuring mobile-friendly websites and UX experience with the following:
- Largest Contentful Paint (LCP): How quick your most significant page element loads
- First Input Delay (FID): The time between a user accesses your website and the time it takes for a web browser to respond
- Cumulative Layout Shift (CLS): How many page elements suddenly shift around a web page
You do not need to feel overwhelmed by the upcoming Google changes and language, instead contact us at Orange Coast Websites to allow us to handle the alterations and ensure your website will be Google ready come May.
What Will Change in Search with the Next Google Update?
There will be some changes within search results after the next Google update. You can likely expect the following changes to proceed:
- Accelerated Mobile Pages (AMP Pages) will take priority, which is why having multiple relevant and uniquely written content is vital for your mobile-friendly website. Contact your Orange County website provider to review your current AMP pages and assess and improve your mobile page performance.
- Non-AMP pages will see inclusion in the “top stories” within the search carousel. AMP stands for Accelerated Mobile Pages; thus, non-Accelerated Mobile Pages can shine within search. Google is working towards near-instant rich content loading within search on mobile devices.
- A possible visual indicator of websites with excellent user experience within search results (TBD)
Why Choose Orange Coast Websites to Prepare for the Next Google Update?
The Google update is set to happen next month, and your website must be up-to-speed, so it does not lose its search engine ranking page (SERP) spot or get penalized. Thus, when you choose your website provider, you need to be cautious about the changes they make to your website. At Orange Coast Websites, we build our reputation on trust. We want you to remain informed about your website without having to become an overnight web developer.
With that said, Orange Coast Websites will do the following and more to fulfill the requests that Google has made for mobile-friendly websites and user-friendly experiences:
- We will switch your hosting to our affordable and reliable website hosting services
- Analyze your images and compress or resize them to have your website load faster
- Comply to the user experience through their behavior on your website and improve on navigation
- Check for broken links or pages and redirect them
- And More!
Be Ready for the Next Google Update with Orange Coast Websites!
Our friendly team is here to help small businesses in Orange County take on and beat out their competition. It is no coincidence that we remain up-to-date on what is happening around the web that will affect your website. Our primary focus is your website’s success, and we take pride in working with our community.