Competitors can help inspire us to do better with our small business web design, and provide a healthy nudge to stay on top of what they are doing. For a small business in Orange County, there are plenty of other like-minded company’s that, as an owner, you can look to for solid small business web design ideas. Despite what we think we know about web design, learning never stops.
At Orange Coast Websites, we remain up-to-date on web design concepts. It is crucial to keep your website fresh and customer-focused. Our team not only understands that but delivers it. So, what are your competitors doing to better excel in the online space? Read on to learn more about how you can improve your website today!
The Consumer Race is on for Small Business Web Design
Whether you actively take part in what your competitors are doing or not, there is a race happening. You and your competitors are in a race to be the first to grab the attention of the customer and keep it.
Not only is your website supposed to attract potential buyers, but you want them to return, and most importantly, you want their undivided attention. Are you taking the necessary steps to earn the consumer’s eye? Let us take a look at three things competitors know about small business web design.
3 Things Competitors Know About Small Business Web Design
There are at least three things you can do right now to better your small business web design. At Orange Coast Websites, we have researched the most vital competitor web design knowledge. Therefore, you can spend less time wondering what your competitors are doing and more time crushing them.
1. Website Functionality is Key
It is one thing to have an attractive website, but another to ensure it is functional. Your small business website cannot just be a pretty face; there needs to be a purpose behind every part of your web design.
What functionalities are your competitors offering customers that you are not? For example, does your competitor offer a customer review section, do they provide tools to assist in buying decisions? Compare your website to your competitors to see where you can improve, what you can add, and how you can do it even better.
2. Be Fierce with Call-To-Actions
Do not be shy about what you want your customers to do. Too many small business web designs do not capitalize on call-to-actions. Of course, the CTA needs to be relevant to the web page and its contents, but there are ample call-to-actions that can increase conversion rates. You would be surprised by how many customers want direction. Competitors are likely adding CTA buttons or words that include the following:
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- Learn More: A link to a specific product or service with more detail.
- Call Now: A button that links to a “contact us” page on your website.
- Sign Up: A page that allows the reader to sign up for the specific event, specials, etc.
- And More!
Call-to-action buttons or words help the reader transform into a customer. Be fierce and add CTA buttons and requests when you can naturally.
3. Lead Generation Research is a MUST!
How are your competitors obtaining lead generation with their small business web design? You can find out by google searching your product or services to see if they have Google Ads or what their Meta Description or Titles read. If so, what can you change to better your conversion rates? Here are some other ways you can generate leads that your competitors may already be doing:
- Specials
- Coupons
- Consultation
- White Paper
- Email Marketing
- Newsletter
- Hire a Professional to Research for You
- And More!
It is Never too Late to Beat Out the Competition!
It may feel daunting at first to find out what your competitors are doing that you are missing out on with your web design. However, most web pages need updating to remain relevant and customer-oriented.
With that said, Orange Coast Websites can research for you and tell you exactly where you can improve to outshine your competition. We also apply the changes to your website for you to focus on what matters to you most, which is running your small business! Contact us to start transforming or building a website that updates quickly with competitors in mind.
