How often you post articles to your small business blog will depend on your company. However, you may be under the impression that posting as much content as possible is the best way to garner Google’s attention or that of your readers. Sure, there was a time when “Content was King,” and everyone pushed to produce as much content as possible. But how often should you post to your small business blog in 2021?
At Orange Coast Websites, we explore small business blog content recommendations and provide you with best practices for your content writing. We certainly understand the value of your time and are happy to help Orange County small businesses thrive. Contact us to see what our team can do for you! In the meantime, let’s see how often you need to post articles to your blog.
Consistency is Queen, But How Much is Too Much Posting?
There is always a fine line to how often you should post to your blog; if you post too little, you will get lost amongst your competitors. If you post too much, you will likely annoy readers. With that said, you need to keep in mind how your small business blog articles are being delivered to your customers. Do you have an RSS feed or an email marketing campaign? If articles are sent automatically to readers, you need to control the times you post.
On average small businesses tend to post one to four times per week to their blog. Of course, your posting schedule will depend on your goods and services and what information you can provide. Keep in mind that you do not need to write an article unless it is relevant and informative. You want to make your blog resourceful, and thus, you need your content to reflect the knowledge that readers will appreciate.
How Does Small Business Blog Posting in 2021 Differ from Prior Years?
There was a time when vendors and internet marketing companies would encourage posting to a blog as much as possible. Not necessarily the correct approach, but people did not know how often to post to their blog, even only a few years ago. Today, consistency is more important than volume.
Customers who read your blog need to know that they can go there and expect new content regularly. Thus, your small business needs to ensure that posts are happening and choose the recurring day’s posts will go live. Be consistent in your writing and keep your content relevant. Do not write to write; your article needs to have a purpose.
Tips on How to Keep Your Small Business Blog Consistent
Here are some things you can do today to ensure a smooth blog post schedule:
- Make a list of blog ideas
- Think of keywords you want to target
- Choose days of the week to post
- Choose the time of day to post
- Schedule posts to ensure they go live on time
- Make a calendar of when and what article is to go live
You can do plenty of things to keep your small business blog articles flowing without bombarding your readers with irrelevant content. You need to keep track of the applications that push out your content so your readers do not get flooded and opt out of your marketing tools. Organize your tools and blogging schedule to maintain a healthy relationship with your blog and potential customers.
Why Choose Orange County Websites for Content Writing?
As a busy small business owner in Orange County, you are likely swamped with keeping up with your in-house or online business goods and services. Sometimes, you need a little help from a friend to keep your marketing efforts flowing. At Orange Coast Websites, we are THAT friend.
We want to help build your online presence among the right audience. Thus, we work with you to create a well-thought-out plan to ensure that your company message does not get lost along the way. We are here to help you succeed in web design, hosting, content creation, and more. Contact us today to begin a confident journey in your online endeavors. Let us know what you need, and watch as we deliver.