Ecommerce
Porterfield Brakes
Project Overview
Porterfield Enterprises sells brake pads and related products to the performance racing industry worldwide.
Porterfield came to us with an ecommerce website over ten years old with over 50,000 products. Our objective was to build a replacement website with a modern look and feel, improve the shopping cart experience, fix bugs with the year, make and model search, and migrate all the products to the new platform.
Website Design
Challenged with creating a new contemporary website and migrating 50,000 products, we designed and developed a sleek, organized, intuitive new site using WooCommerce and WordPress. The website included an instant universal search, an improved shopping cart system with real-time FedEx international shipping rates, and improved site structure and meta-data for SEO. Some of the design and functionality included the following features:
- Intuitive header navigation
- Robust instant universal search bar
- Year, make, model and manufacturer selector tool
- Dynamic shop by manufacturer listings
- Downloadable PDF catalogs
- Dynamic featured products
- Mega-footer menu
Instant Live Search
We added an unbelievably fast search bar with the following features:
- Ultra-fast suggestions
- Mobile friendly
- Product details panel with pricing
- Search engine style relevant results
