You want your website content writing to catch the eye of your audience first, SEO second. But how can you cater to both? What if we tell you that your website content writing will affect your SEO no matter what you write. Arguably, some website owners want to put as many keywords that saturate their web pages in hopes that search engines will index pages faster. But, packing keywords into website content will lead to negative SEO.
When your website content writing tailors the needs and wants of potential customers, positive SEO will come. At Orange Coast Websites, we provide helpful website content writing tips below. If you need assistance with your website, do not hesitate to contact us.
How Do You Write for Your Audience on Your Website?
Here are some helpful tips to strategize content writing. You can apply these website content writing tips to your standard operating procedure (SOP) so your company’s voice remains consistent. Your website content writer should use these tips as a guideline to the specific web page and content type.
3 Most Crucial Ways to Write for Your Audience First
There are plenty of ways to write for your audience; we have reviewed many articles to save you time. Here are the three most crucial ways to write for your audience first:
1. Web Page Purpose: Determine the purpose of the web page before you write.
- What is the reason for the web page?
- How will it serve the reader?
- Who is your audience?
2. Audience Research: Research your audience – For example, if you know you are selling area rugs to people in Orange County, you need to understand the demographic.
- What is the age group?
- Household income?
- Categorize your Inventory to know which items need more attention.
When you know about your typical customer, you can write with the proper tone-of-voice, purpose, and solutions. In other words, you would not write the same way for a Porsche customer as you would for someone buying a Chevrolet.
3. Research Your Competitors: You are sharing your audience with your competitors. Thus, you need to research your competitors to figure out how you can better serve your customers. at Orange Coast Websites, we can analyze your website to see where you compare with your competitor and how to improve.
Orange County Websites are About to Change with Orange Coast Websites!
If you live in Orange County, we can help your website content writing and improve your current website by applying these and other website content writing tips. Contact us to find out how your website can become top-ranking by writing for your audience. Your website SEO will be a lot easier to cater to if you serve your audience first.
Google Update: Rewards Writing Content for People, Not SEO
[…] founder, Richard Valenta, has always preached about writing content for your audience first, and SEO second, so this update is good news to […]