WooCommerce is a flexible ecommerce solution built on WordPress and is owned by the same company as WordPress. Similarly, WordPress is the largest website platform on the planet. As a result, you get the world’s most flexible, extensible, and customizable platform for a growing business.
This article covers WooCommerce, its capabilities, applications, SEO, and more. Furthermore, you’ll learn the advantages of using WordPress with WooCommerce as your Content Management System.
There are many ecommerce platforms, but not all can increase sales like WordPress with WooCommerce, allowing you to create, improve, change, grow, save, and more. Moreover, you can have a site that Google and other search engines love. Hence, a distinctive customer-oriented website is what search engines want; customers favor it too. Consequently, the platform offers countless plug-ins and widgets that align with increasing revenue.
WooCommerce Beginnings
If you are familiar with ecommerce plugins, you might know the name Jigoshop. The two developers who created WooCommerce in 2011 slightly replicated the Jigoshop plugin. More recently, they made WooThemes, the sister plugin to WooCommerce. Automattic, the parent company of WordPress, has since acquired WooCommerce.
The blending of WordPress and WooCommerce has propelled the plugin to new heights, and Automattic is constantly adding enhancements to WooCommerce.
Sell Almost Anything with WooCommerce
No matter how big or small your business or the type of products you sell, it does not matter. You can sell anything with WooCommerce. Here are just a few:
Physical Products
With WooCommerce, you can sell unlimited physical products, including endless ways to display products, categories, attributes, sorting, and filtering. Additionally, you can customize the shopping cart and checkout process in any way you want.
Digital Downloads
Businesses can sell downloads like ebooks, music, videos, and files. Any digital products will sell using WooCommerce.
Customer Subscriptions
Customers subscribe to your products or services and pay weekly, monthly, or annually. WooCommerce eases the recurring payments process.
Premium Content
You sell premium content, providing exclusive access to members-only news posts, training videos, coupons, and more.
Memberships
You can offer online magazines, e-learning sites, and more with access control to content or products and member discounts.
Booking Systems, Reservations, and Appointments
Customers can book appointments, make reservations, or rent equipment without leaving your site. WooCommerce allows customers to book classes, schedule appointments, or reserve items from your online store.
The plugin can work with various booking sites, so you can go anywhere for appointment bookings. Customers can multi-book through multi-steps like; salons, delivery services, moving, limo services, etc. You can review product sales and fluctuate your marketing campaigns to gain more sales. Thus, WooCommerce gives your small to medium size business corporate treatment without complication.
A Perfect Solution for Online Stores
WooCommerce is simple for retailers and provides everything you need to sell online. Several essential WooCommerce features help with the following:
- Customizable Checkout
- Unlimited Products
- Product Management
- Order Management
- Secure Payments
- Flexible Payments
- Shipping with Flexible Shipping Options
- Sales Tax Management
- Order Tracking
- Customer Engagement
- Reports & Analytics
- And More!
WooCommerce for WordPress turns the backend of your website into a management system.
Need a Wholesale Solution for B2B Customers?
WooCommerce has the ability to provide private stores to your B2B customers. You control everything you want to sell to manage your store’s wholesale pricing, multiple wholesale user roles, and much more.
Every B2B customer gets their login with access to their own private store and wholesale pricing, which you can easily manage.
Why Use WooCommerce?
WooCommerce is easy to use, especially for new website owners. Thus far, there have been roughly 86.3 million WooCommerce downloads, and it is arguably the best ecommerce solution available today. Fortunately, WooCommerce is native to the WordPress platform, which further helps your business stand out and impress.
But looks alone do not get a website to the forefront of search engines. The platform, hosting, and plugins all contribute to the SEO impact. WooCommerce for WordPress amplifies the best SEO practices as a part of the process.
WooCommerce For WordPress Stats
Here are some more reasons why you should use WooCommerce for your ecommerce site:
- Over 4 million websites use WooCommerce.
- 27% of the top ecommerce websites use WooCommerce.
- 43% of ecommerce websites use WordPress as their platform.
- WooCommerce acts as a CMS (Content Managing System)
- Unlike other platforms, you own your website
- More developers trust WooCommerce
- Developers build it for developers.
- Data control
- Scalability
- Flexibility
- And a lot more!
WooCommerce has compelling features and is best paired with WordPress. But why WordPress over other eCommerce sites? Let’s take a further look.
Use WooCommerce To Increase Sales
Here are some tips on how to use WooCommerce for WordPress to increase sales.
Customizable Coupons
Use the data from past promotions to target people with a deal most cannot refuse. You can customize the coupon using WooCommerce and control specific products vs. the entire inventory, duration, and targeted demographic. If you want the coupon only accessible through your website, you should keep the coupon above the fold to have it seen once the page loads.
Tap Into Commercial Holidays
Your site can get a large influx of visitors and sales when leveraging commercial holidays. Tap into Black Friday, Cyber Monday, Valentine’s Day, Mother’s Day, Christmas, etc. Create clever campaigns through WooCommerce for WordPress CMS and have a sales event or exclusive offers.
Fast Flash Sales
One popular method to increase online revenue is through one-day flash sales. Flash sales urge the customer to buy a specific item. You can use a ticking timer and share it on social media. You can see the stock go down while your flash sale is happening. The urgency has people come to a sale and buy.
Customer-Oriented Benefits
You should include the benefits of the item when writing your product descriptions. Instead of adding only the features like your competitors, make the experience more personal. Include how the product can be used or beneficial to your customer.
Related Products, Up-Sells and Cross-Sells
Help your customer save time finding other relatable items to go with the product they intend to buy. Through WooCommerce, you can add “Our Customers Have Also Purchased” and display items that correlate with the buyer’s cart.
You can improve conversion rates, and the customer saves time and makes for a more enjoyable buying venture. An example is a person buying earrings. The relatable item suggestions would include; a matching bracelet, anklet, necklace, tiara, etc. You can opt only to show more expensive items to improve sales further.
Abandoned Cart Email Reminders
Stuff happens. People often intend to buy and then get distracted, but they add your product to their cart. If abandoned, you can use WooCommerce to send out abandoned cart email reminders that are formal and positive. You can make the email more impactful by offering a small discount for them to buy their forgotten item. A gesture of this sort typically turns into a sale.
There are many ways you can use the WooCommerce plugin. The aforementioned are just the tip of what makes a WordPress website more impactful amongst a sea full of other same-product stores. Therefore, WooCommerce allows your business to make a statement, be top of mind, and craft a connection with your customers.
Pivotal Key Advantages
WooCommerce has many advantages over other ecommerce solutions. Here are a few:
Plugins and Add-ons
There are a lot of compatible free plugins, widgets, and add-ons to help further customize your ecommerce website.
SEO-Friendly
Not only is WooCommerce user-friendly, but it’s also SEO-friendly. The platform uses SEO best practices as part of its integration. Therefore, you quickly analyze quality content, plugins, metadata, and keywords. Other ecommerce platforms could be more user-friendly with their search engine optimization experience.
Scalability
Flexibility and scalability are essentials. Businesses need to customize their site as they wish, and you can trust WooCommerce to provide unmatched scalability.
Security
Besides keeping the platform and applications up-to-date, you must consider security. Is the hosting service secure? You need a reputable web design company that is knowledgeable, caring and offers superior support. WordPress is one of, if not the most secure, CMS systems available. Any WordPress site running on version 3.7 or higher can be updated and maintained automatically.
Community of Developers
The WooCommerce community is large and full of like-minded people with skillful backgrounds, so you can always find help customizing and supporting your ecommerce website. Moreover, you can hire a trustworthy developer when you know someone in either industry. Not to mention, you can count on their abilities to complete an order correctly.
We are WooCommerce Experts!
Whether you want to start your online store or switch from another platform to a WordPress platform, we can help! Orange Coast Websites uses years of WooCommerce and WordPress expertise to offer our clients the best ecommerce solution available today. Contact us today to set up an appointment, and let’s accelerate your online business using WooCommerce for WordPress.
